Mikaela Noriega

Mikaela Noriega is an accomplished research and marketing consultant with a proven track record in delivering impactful customer insight programmes across industries including professional services, technology, legal, manufacturing, and software.

Blending technical expertise with strategic vision, she specialises in customer satisfaction management which includes designing and integrating dashboards, managing large-scale surveys, conducting qualitative and quantitative analysis, and engaging stakeholders to help organisations measure, understand, and improve customer satisfaction. Mikaela joined Enigma Seven from Customer Plus where she held the position of Research Director. During her time with Customer Plus, Mikaela oversaw numerous client research programmes, using innovative approaches to transform data into actionable strategies.

Leadership
Mikaela started her career as a Tax Accountant in San Antonio, Texas before moving to study in the UK and pivoting into a career in consulting. Mikaela developed a passion for data and research and its ability to transform strategic decisions. During her time at Customer Plus, Mikaela delivered consultancy projects as both research consultant and project manager. Mikaela conducted international qualitative research (UK & US), uncovering drivers of customer churn and regional market differences in trial-to-conversion rates to help improve retention and conversion strategies.
Mikaela led on the design and implementation of a comprehensive suite of customer satisfaction dashboards, integrating survey data with CRM insights. to provide real-time customer experience tracking and actionable performance metrics. She established a rolling quarterly client feedback programme, coordinating field interview teams, analysing large volumes of qualitative and quantitative data, and presenting insights to senior leadership to drive operational improvements.

Mikaela designed and managed large-scale online invigilation projects for professional certification and examination bodies, developing SOPs, training new invigilators, and overseeing complex software systems to ensure seamless, high-quality execution across multiple platforms and stakeholders.

Experience
Mikaela provides strategic vision and leadership across the lifecycle of research programmes. From designing methodologies and aligning with stakeholder priorities, Mikaela leverages her ability to cultivate trusted client relationships, foster collaboration, and lead high-performing teams. Mikaela is passionate about guiding organisations toward data-driven strategies and sustained business growth.