Jemma Smalls

Jemma Smalls is a strategic marketing and business development specialist with extensive experience across the UK rail industry, bringing deep expertise in stakeholder engagement, and policy communications.

With a career spanning trade association, rolling stock leasing, recruitment and industry-wide campaigns, Jemma understands how the rail sector operates – commercially, politically and operationally. Her experience enables her to strengthen Enigma Seven’s commercial offering by aligning brand, messaging, stakeholder strategy and bid development to deliver measurable business growth.

Jemma has worked at the heart of the industry, engaging senior leaders, government stakeholders, suppliers and operators. She brings a practical understanding of how to position organisations for influence, credibility and competitive success.

Experience
Jemma’s career has been built within the rail sector, developing a strong track record in communications, public affairs and stakeholder strategy. As Communications, Policy and Public Affairs Manager at Rail Forum, she led external communications and directed policy engagement activity, working with members from SMEs to Tier 1 suppliers. She delivered high-level stakeholder visits, roundtables and industry engagement, supporting supply chain resilience and aligning industry capability with government priorities.

Alongside this role, Jemma served as Communications Lead for Rail Safety Week, working with the national Steering Group to shape and grow a nationally recognised campaign. Under her leadership, organisational participation increased from 140 organisations in 2023 to 250 in 2025, demonstrating her ability to drive engagement and sector-wide collaboration. Her earlier experience at Porterbrook strengthened her expertise in stakeholder engagement and public affairs within a rolling stock environment, working across internal and external communications and supporting strategic engagement initiatives.

At Enigma Seven, Jemma enhances the organisation’s commercial capability by ensuring that brand positioning, stakeholder strategy and bid quality reflect the credibility and depth of the organisation’s technical expertise. She supports structured bid development, ensuring clear value propositions and consistent, high-quality submissions that strengthen competitive positioning. Her experience provides clients with commercially informed, strategically positioned support grounded in deep industry insight.

Leadership
Jemma is commercially focused and strategically minded. She has influenced senior stakeholders across industry and government, built high-trust networks, and delivered campaigns and communications programmes that generate measurable engagement. Her leadership style combines structure, clarity and energy - ensuring initiatives are not only well conceived but effectively delivered. Jemma strengthens Enigma Seven’s advisory capability by bringing insight into industry dynamics, stakeholder expectations and competitive positioning, ensuring clients benefit from commercially aligned and strategically informed support.